Cello acquires Navigator Response in £4.6m deal
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Cello Group, which recently listed on AIM, has acquired Edinburgh-based DM agency
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Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
Marketers should leave inaccurate data in the past
17 Dec 2004
, and the implications of this beyond a DM campaign are massive. To look at this another way, Royal Mail's Business ...
The Annual 2004: The Year in ... Direct Marketing
17 Dec 2004
client requesting original photography; or - and I can just remember this - a DM agency appointing as its ... smokers, someone had the wit to put a few pounds aside and create a DM programme to lend targeted support ... . There are still virtually no big-budget campaigns where DM media takes the lead. I believe this is down ...
The Annual 2004: The Year in ... Creative
17 Dec 2004
among the country's top-three most awarded DM agencies. "Invisible IT man" for IBM has already brought ... , as CHI stretches into the realms of DM, PR and media. 6. Charlie Snow, planning director, Delaney Lund ...
The Annual 2004: The Year in Review - 2004: You couldn't make it up
17 Dec 2004 | by John Tylee
\London. The continuing diversion of budgets below the line also served to prompt above-the-line shops to move into DM ...
Partners Andrews Aldridge named agency of the year
16 Dec 2004
turnover increase, from £3.4m to £4.2m, look modest compared with bigger DM agencies. But in an environment ...
Agency of the Year: Direct Agency of the Year - Best of the rest
15 Dec 2004
Holidays' £3m DM, loyalty scheme and brand advertising account, and the £1m brief to launch Teachers' TV...-Benz's dealership DM business at the tail end of 2003 was cemented by the car brand awarding the agency the £10m DM ... and is again on pitch lists. Wins in 2004 included a pan-European project for Electrolux and Heinz's DM ...
Agency of the Year: Direct Agency of the Year - Partners Andrews Aldridge
15 Dec 2004 | by Ben Bold
turnover increase, from £3.4m to £4.2m, look modest compared with bigger DM agencies. But in an environment ...
Burston takes up consumer data role at Wegener DM
14 Dec 2004 | by Staff,
LONDON - Jonathan Burston has joined Wegener DM, the marketing data company, as commercial director.... Suzanne Soper, executive director of Wegener DM, said: "Jonathan has excellent skills right across ... times ahead." Wegener DM provides consumer lifestyle data to the marketing industry. It has a turnover ...
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