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Agencies line up as BSkyB reviews growing business

10 Dec 2004 | by Staff,

includes a 50% rise in its annual above-the-line spend to £75m. Its DM budget (£23m, according to Nielsen ...

Agencies line up as BSkyB reviews DM

10 Dec 2004

DM budget (£23 million, according to Nielsen Media Research) could double. BSkyB's roster comprises ...

Media: All about ... Royal Mail size-based pricing

03 Dec 2004

-based pricing could make sampling campaigns, used by relative newcomers to DM, such as FMCG clients, too ...

Media: Strategy Analysis - Making blood an ethnic concern

05 Nov 2004

live on relevant websites. One can see how this can go on and on (DVDs of the films can be used as DM ...

Manning hopes trio's blend of skills will re-energise MG OMD

22 Oct 2004

and learned the DM basics at Radio Times) has boosted the agency's activity in this area. John McGeogh ...

Ad budgets buck seasonal decline to show 6% increase

19 Oct 2004 | by Jennifer Whitehead,

in the previous quarter, up by 5.5%. It is the fifth time running that DM budgets have shown an increase. This is in contrast to recent figures from the Advertising Association, which saw DM fall by 2.5% in real terms to £539m. That was seen as a rare slide for the DM industry, which has consistently shown rises while ...

Opinion: Perspective - Are media owners becoming the new ideas men?

01 Oct 2004 | by Claire Beale, claire.beale@haynet.com

So across the span of Campaign's awards season, it's not unusual to see the same work entered several times by different agencies (creative, media, DM). On the basis that success has many fathers, such multiple parentage is often a fair bet that these campaigns will enjoy at least one trip to the podium ...

Sky calls pitch to build creative agency roster

17 Sep 2004 | by Claire Billings

month it launched a direct marketing assault on non-subscribers. DM agency Dunnhumby has been tasked ...

UK adspend up as brands return to TV and newspapers

14 Sep 2004 | by Staff,

. It is a rare slide for the DM industry, which has consistently shown rises while other areas of the industry have fallen back. However, the slip in DM spend is a reflection of the move by marketers to spend more money on newspaper and TV advertising to back their brands rather than on tactical DM ...

Visit London appoints Digital Media Sales for TV channel

13 Sep 2004 | by Staff,

DMS will handle all ad sales and sponsorship for the free-to-air channel, which launched earlier ... of marketing, said: "We chose DMS because of its track record in generating revenue for newly launched channels ... that potential. DMS is well placed to exploit the considerable partnership opportunities the channel can offer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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