to remove filtersThe Work: New Campaigns - UK
26 Nov 2004
representations of different items that might be found in the newspaper or on its website. Liquid's DM work ...
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Special Report: Direct Marketing - Client Champions
03 Dec 2004
. For example, no matter what the climate, DM will only ever play a small part in the marketing strategies ... card company Morgan Stanley has relied on a combination of DM and the internet. And, between 2002 and 2003, the company increased its DM spend by a third, according to Thomson Intermedia. But ...
Poker sites seeks DM shop as part of integrated push
16 Nov 2004 | by Staff,
LONDON - The US online gaming service Ultimate Poker is holding a pitch for an £8m integrated ad account as it prepares to launch into the UK when gaming rules are relaxed next year.
The World: Cannes - Lions announces Cyber jury president
12 Nov 2004
Brazil's most-awarded digital advertising practitioner, Pereira began his career at Cyanamid Chemistry in 1989, going on to join DM9 in 1996. In 1999, he joined the technology company Midialog, which later evolved into AgenciaClick with clients including Coca-Cola and Fiat. ...
Heinz DM drive tailors packs to baby development
11 Nov 2004 | by Ben Bold,
LONDON - Heinz is starting a three-stage direct marketing initiative to promote its baby foods and establish an ongoing relationship with mothers.
Brazilian Pereira named head of Cyber Lions jury in 2005
05 Nov 2004 | by Jennifer Whitehead,
industry." After creating his first interactive marketing effort in 1989, PJ joined DM9 in 1996 ... . He left DM9 DDB in 1999 to join a technology company called Midialog and created AgenciaClick. Since ...
Spring loses client services chief to Marketing Store
04 Oct 2004 | by Staff,
LONDON - Promotional and DM agency The Marketing Store has hired Anna Prosser from Leo Burnett
Guardian promotes web job service via Claydon Heeley DM
17 Sep 2004
this will lift response rates significantly." Claydon Heeley has handled Guardian Newspapers' DM account since ...
Lick expands DM services with email operation
27 Aug 2004 | by Staff,
LONDON – Lick UK, the Yorkshire-based direct mail and point-of-sale distribution business, has launched an email solutions division called e-Lick.
Egg reviews DM out of Lowe Plus before cross-selling drive
27 Aug 2004
Egg, the internet bank owned by Prudential, is reviewing its direct marketing account out of Lowe Plus, the Draft-aligned conflict shop.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
