to remove filtersCello acquires Navigator Response in £4.6m deal
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Cello Group, which recently listed on AIM, has acquired Edinburgh-based DM agency
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Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
Marketers should leave inaccurate data in the past
17 Dec 2004
, and the implications of this beyond a DM campaign are massive. To look at this another way, Royal Mail's Business ...
Partners Andrews Aldridge named agency of the year
16 Dec 2004
turnover increase, from £3.4m to £4.2m, look modest compared with bigger DM agencies. But in an environment ...
Agency of the Year: Direct Agency of the Year - Best of the rest
15 Dec 2004
Holidays' £3m DM, loyalty scheme and brand advertising account, and the £1m brief to launch Teachers' TV...-Benz's dealership DM business at the tail end of 2003 was cemented by the car brand awarding the agency the £10m DM ... and is again on pitch lists. Wins in 2004 included a pan-European project for Electrolux and Heinz's DM ...
Agency of the Year: Direct Agency of the Year - Partners Andrews Aldridge
15 Dec 2004 | by Ben Bold
turnover increase, from £3.4m to £4.2m, look modest compared with bigger DM agencies. But in an environment ...
Burston takes up consumer data role at Wegener DM
14 Dec 2004 | by Staff,
LONDON - Jonathan Burston has joined Wegener DM, the marketing data company, as commercial director.... Suzanne Soper, executive director of Wegener DM, said: "Jonathan has excellent skills right across ... times ahead." Wegener DM provides consumer lifestyle data to the marketing industry. It has a turnover ...
Joseph Turner eyes DM strategy after data analysis
14 Dec 2004 | by Daniel Farey-Jones,
LONDON – Mail order menswear company Joseph Turner has engaged Zendor to conduct an in-depth analysis of its customer database, providing a basis for future marketing strategies.
141 Worldwide hires O&M's Roth as new global CEO
10 Dec 2004 | by Daniel Farey-Jones,
director and Mark Oldridge as head of European planning. Cowan was founder and managing director of DM ...
Claydon Heeley wins Campaign's DM agency award
10 Dec 2004 | by Staff,
LONDON - Claydon Heeley Jones Mason combined an unrivalled new-business performance with outstanding creativity to scoop this year's accolade as Campaign's Direct Agency of the Year.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
