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LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
LONDON - Jonathan Burston has joined Wegener DM, the marketing data company, as commercial director.... Suzanne Soper, executive director of Wegener DM, said: "Jonathan has excellent skills right across ... times ahead." Wegener DM provides consumer lifestyle data to the marketing industry. It has a turnover ...
LONDON – Mail order menswear company Joseph Turner has engaged Zendor to conduct an in-depth analysis of its customer database, providing a basis for future marketing strategies.
LONDON - Claydon Heeley Jones Mason combined an unrivalled new-business performance with outstanding creativity to scoop this year's accolade as Campaign's Direct Agency of the Year.
DM budget (£23 million, according to Nielsen Media Research) could double. BSkyB's roster comprises ...
. A customer relationship marketing and DM programme will target Mercedes customers and prospects ...
. Media buyers have stayed the same. However. DM has fallen from 13.2 to 12.4 per cent. making ...
The Department of Work and Pensions is talking to agencies about an integrated brief to raise awareness of the Disabilities Act among small and medium-sized enterprises.
LONDON - Gala Group, the bingo and casino operator, has hired Tequila\London for its £7m below-the-line marketing account after a competitive pitch.
Reed Personnel Services, the recruitment agency, has hired direct agency Flourish to encourage skilled professionals to use its services to switch jobs.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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