to remove filtersCello acquires Navigator Response in £4.6m deal
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Cello Group, which recently listed on AIM, has acquired Edinburgh-based DM agency
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Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
Marketers should leave inaccurate data in the past
17 Dec 2004
, and the implications of this beyond a DM campaign are massive. To look at this another way, Royal Mail's Business ...
Burston takes up consumer data role at Wegener DM
14 Dec 2004 | by Staff,
LONDON - Jonathan Burston has joined Wegener DM, the marketing data company, as commercial director.... Suzanne Soper, executive director of Wegener DM, said: "Jonathan has excellent skills right across ... times ahead." Wegener DM provides consumer lifestyle data to the marketing industry. It has a turnover ...
Joseph Turner eyes DM strategy after data analysis
14 Dec 2004 | by Daniel Farey-Jones,
LONDON – Mail order menswear company Joseph Turner has engaged Zendor to conduct an in-depth analysis of its customer database, providing a basis for future marketing strategies.
141 Worldwide hires O&M's Roth as new global CEO
10 Dec 2004 | by Daniel Farey-Jones,
director and Mark Oldridge as head of European planning. Cowan was founder and managing director of DM ...
Lloyd James hires Mayell to head insert programmes
09 Dec 2004 | by Staff,
in the development of the List and Media Management division, which has built up a solid reputation in the DM market ...
Proximity expands mobile business with Ericsson
29 Nov 2004 | by Staff,
mobile marketing agency Flytxt as part of a new DM team. Payne is joined by Nick Fuller, who has had ...
Gala appoints Tequila\London to £7m DM account
25 Nov 2004 | by Jennifer Whitehead,
LONDON - Gala Group, the bingo and casino operator, has hired Tequila\London for its £7m below-the-line marketing account after a competitive pitch.
Transatlantic survey points to growth for DM industry
23 Nov 2004 | by Daniel Farey-Jones,
LONDON - A survey of marketers and marketing services companies in the UK and the US, carried out for database firm Alterian, has revealed that 60% expect their direct marketing expenditure to increase over the next 12 months.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
