Agency of the Year: Direct Agency of the Year - Best of the rest
15 Dec 2004
Holidays' £3m DM, loyalty scheme and brand advertising account, and the £1m brief to launch Teachers' TV...-Benz's dealership DM business at the tail end of 2003 was cemented by the car brand awarding the agency the £10m DM ... and is again on pitch lists. Wins in 2004 included a pan-European project for Electrolux and Heinz's DM ...



