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ABC1 pledges revolutionary ad shift

, managing director of DMS, said: “The unique break pattern, and our sales strategy of working with a select ...

Media Choice - Will new channel do well with move to cable?

– notwithstanding their increases in commercial minutage – and the likes of DMS have positioned themselves quite ... new channel. This is ABC1, the Disney-owned, Freeview-carried, and DMS-sold station. At present ...

Media mentor

. We also are finding new ways of generating store traffic for retailers and quality response for dm ...

Respond or lose the valuable work done

material to prospects as followup to DM-generated enquiries. From our research only 25% of leads ... , and suggests that the success of many DM campaigns could be so much greater if they weren’t being let down ... satisfactory initial response, the potential for increasing the success of the DM industry must be huge. ...

It may not be sexy, but it certainly is clever

insists. And of course the mark of any good DM campaign is that it is highly accountable and measurable ... the important caveat, that when it comes to using new forms of DM “it comes down to the audience”. The point he ... this case, the older generation). Also Dormieux points out that “the increasing shift towards DM happened ...

Casinos gamble on a change in the law

clients aren’t the kind of people who want us to pass on their details for DM purposes. The service is all ...

Finding the best ways to reach consumers

director, Total DM How refreshing to hear Group 1’s Andrew Greenyer discuss the merits of a truly multi ...

Scales tipping away from mass marketing

Andy Wood, managing director, Total DM

Effective communication is a moving target for adland

advertiser, but not the most prolific direct mailer. Yet DM is a popular mass communication method ...

TNX eyes further rail deals

director of digital outdoor at DMS, said: “This is the second London rail franchise that has signed a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.