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Variable creative can increase response to mailings

sectors surveyed sees from using variable creative in DM. The travel industry received the most benefit ...

Halls Soothers offers women some TLC in DM drive

LONDON – Cadbury Trebor Bassett is launching a direct mail campaign for its Halls Soothers throat sweets, targeting 25- to 35-year-old women offering them some TLC.

Poker sites seeks DM shop as part of integrated push

LONDON - The US online gaming service Ultimate Poker is holding a pitch for an £8m integrated ad account as it prepares to launch into the UK when gaming rules are relaxed next year.

Lloyd James expands with business development duo

has worked in the litho printing area, and has now returned to DM by joining Lloyd James Direct Mail ...

Austrian Koblinger to head DM jury at Cannes 2005

to motivate the rest of the jury to make sure that only the most outstanding creative DM campaigns were ... international player in the DM industry, Fred's pursuit for creative excellence and past Cannes judging ...

The World: Cannes - Lions announces Cyber jury president

Brazil's most-awarded digital advertising practitioner, Pereira began his career at Cyanamid Chemistry in 1989, going on to join DM9 in 1996. In 1999, he joined the technology company Midialog, which later evolved into AgenciaClick with clients including Coca-Cola and Fiat. ...

New-Business Rankings 12 November 2004

, Etihad, Conservative Party DM AGENCIES 1 1 Claydon Heeley 31 ...

Council Survey: Local representation on the front foot

not include design, DM or advertising.Where they tie, ranked by ratio between PROs and population ...

Heinz DM drive tailors packs to baby development

LONDON - Heinz is starting a three-stage direct marketing initiative to promote its baby foods and establish an ongoing relationship with mothers.

Alzheimer's Society account goes to WWAV Bristol

The pitch involved the incumbent agency Target Direct, as well as Barraclough Edwards Chamberlain, DMS and Excentric. The Alzheimer's Society called the review because it decided it needed a clear and integrated long-term strategy to become a top fundraising charity. WWAV Bristol showed how the charity ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.