31 Dec 2004
| by Bill Britt, Editor, bill.britt@haynet.com
of business leaders from a broad range of industries, from defence to DM. A common trait among the most ...
31 Dec 2004
| by Ben Thompson, Communications manager, Corpdata
What a year. Thanks to the recent Brassed Off Britain series public cynicism to DM is at its zenith....But any business worth its salt must adapt to changing markets ensuring the natural evolution of their business models. So why should DM be any different? Consumers are tired and response has dropped away due to a haphazard approach pioneered by the old behemoths. We have always been diametrically opposed ...
31 Dec 2004
Cadbury Trebor Bassett is targeting consumers with a DM campaign promoting Halls Soothers
31 Dec 2004
The Terrence Higgins Trust has launched its first peer-get-peer DM fundraising activity to coincide
31 Dec 2004
| by Peter Crush
data processing company Global DM. The research projected the work Global DM typically has to do ...
director of Global DM, said this level of inaccuracy would not be allowed domestically. "Eighty per cent ...
at the scale of the problem. A hornets' nest of waste has been revealed."
Wegener is a member of European DM ...
31 Dec 2004
Despite the bedding down of several important new pieces of DM legislation, major acquisitions by DM suppliers and the development of new technologies and techniques, 2004 will always be remembered as the year of Brassed Off Britain.
In 2004, the DM industry had to cope with the first opt-outs from ...
31 Dec 2004
everything from door drops to inserts to addressed direct mail under the 'junk' tag. The DM industry needs ...
When I hear the DM industry claim that targeting is even more refined than before, it always brings ...
experience of receiving poorly marketed, irrelevant DM is as bad as it ever was. After all, Brassed off ...
31 Dec 2004
| by Peter Crush
Response in DM may be one thing, but buy-in is something completely different. While offers ...
,000 a year
DM agency: Blue Pig
ON THE SPOT - PETER MARTIN, MARKETING DIRECTOR, MeMo
If you could send anyone some DM, what would it be, and to whom would you send it? I would like to send a Bible ...
31 Dec 2004
; cold/data.
"Reliable DM from a reliable brand. I don't need to use the pencil and pad to add up ...
how difficult it is using fresh product in DM. But many firms view their data as the crown jewels, so ...
31 Dec 2004
| by Bill Britt
to increase the use of digital printing on inners and outers.
"In terms of the DM marketing mix, the better ...
mail maintain its value compared to other media," Jefferies says.
PERSONALISATION OF DM LETTERS ...
creative based on database segmentation.
On average, those surveyed reported a 33.4 per cent uplift in DM ...
to remove filters
