LONDON - Havas is expecting to raise around £20m, after appointing LongAcre Partners to auction off newborn and baby products direct agency Bounty, with several companies interested.
LONDON - Boots has launched a direct marketing campaign giving customers the chance to win one of England rugby union captain Jonny Wilkinson's World Cup shirts and raise £1m for charity.
With reference to Paul Seligman's comment piece, I would like to reassure DM Bulletin readers
-heavy approach, appropriate for solicitors and legal executives. In addition, law firms will be sent a DM pack ... and feel to the campaign. The DM will be supported by plain text email. Damian Musgrave, senior account ...
LONDON - The Queen's Awards for Enterprise, the UK business awards scheme, has hired Publicis Dialog to launch a direct marketing campaign focusing on the prestige and PR value of winning an award.
of a range of new tools, such as DM-Online.co.uk , to help small businesses use mail in the most ...
The Advertising Standards Authority has upheld two complaints relating to the campaign, which offered £260 savings when connecting to BT Broadband. The body ruled that DMS was wrong to claim ... of the recipient's server." The ASA has also told DMS to ensure its identity is clear in future emails. If you ...
to improve their communications. DM Online allows small businesses to produce creative and professional ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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