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The Work: New Campaigns - UK

representations of different items that might be found in the newspaper or on its website. Liquid's DM work ...

Havas to dispose of baby DM agency to raise £20m

LONDON - Havas is expecting to raise around £20m, after appointing LongAcre Partners to auction off newborn and baby products direct agency Bounty, with several companies interested.

DM shops to pitch for Masterfoods pet food brands

LONDON - Masterfoods is talking to agencies about the UK direct marketing business on four of its pet food brands.

DM shops to pitch for Masterfoods

Masterfoods is talking to agencies about the UK direct marketing business on four of its pet food brands.

Lever Faberge in Dove and Timotei DM talks

Lever Faberge is talking to agencies about the direct marketing accounts for its Dove and Timotei brands.

GSK begins overhaul of £25m direct agency roster

number of direct marketing agencies to handle DM activity across its divisions. Billington Cartmell has ...

GSK calls £25m DM agency review

number of direct marketing agencies to handle DM activity across its divisions. Billington Cartmell has ...

Direct News brief: Imodium Instants targets people with dm campaign

Imodium Instants, the treatment for stomach upsets, is targeting people planning to go on holiday with a door-drop and direct mail campaign offering a 40p-off coupon. The pack has been created by WDMP.

The White Company hires Entire as first DM agency

LONDON - Mail order firm The White Company has hired Entire as its first retained creative and strategic direct marketing agency.

Molton Brown plots DM push with B'lowfish

It is the first time Molton Brown has hired a dedicated marketing agency and is part of the company's plan to expand in the UK and beyond. B'lowfish will be responsible for targeting consumers and businesses. Consumers will be reached through DM campaigns sent to Molton Brown's existing database ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.