to remove filtersConsumers spending more on DM-promoted items
02 Nov 2004 | by Daniel Farey-Jones,
LONDON – UK consumers have increased spending stemming from direct mail promotions, according to new research carried out for the Direct Mail Information Service.
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Joseph Turner eyes DM strategy after data analysis
14 Dec 2004 | by Daniel Farey-Jones,
LONDON – Mail order menswear company Joseph Turner has engaged Zendor to conduct an in-depth analysis of its customer database, providing a basis for future marketing strategies.
The White Company hires Entire as first DM agency
20 May 2004 | by Joe Lepper
LONDON - Mail order firm The White Company has hired Entire as its first retained creative and strategic direct marketing agency.
Molton Brown plots DM push with B'lowfish
21 Apr 2004 | by Ben Bold,
It is the first time Molton Brown has hired a dedicated marketing agency and is part of the company's plan to expand in the UK and beyond. B'lowfish will be responsible for targeting consumers and businesses. Consumers will be reached through DM campaigns sent to Molton Brown's existing database ...
Persil recruits TMW and Tequila\London for split DM
22 Mar 2004 | by Claire Billings,
LONDON - Lever Faberge has decided to split the direct marketing account for its Persil laundry products between Tullo Marshall Warren and Tequila\London.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
