representations of different items that might be found in the newspaper or on its website. Liquid's DM work ...
LONDON – Cadbury Trebor Bassett is launching a direct mail campaign for its Halls Soothers throat sweets, targeting 25- to 35-year-old women offering them some TLC.
LONDON - Heinz is starting a three-stage direct marketing initiative to promote its baby foods and establish an ongoing relationship with mothers.
Masterfoods is talking to agencies about the UK direct marketing business on four of its pet food brands.
Direct marketing agency DMS has created the campaign, comprising a responsive radio ad, inserts in the local press, a door-drop and a handout to be given out by people wearing sandwich boards ... involved in the campaign. Tanya Hornsey, senior account manager at DMS, said: "We have created a fully ...
The campaign was developed by Hall Moore CHI, the below-the-line venture from Clemmow Hornby Inge. The direct drive complements the current TV ads featuring the 'Goodfellas' star Ray Liotta as the guardian of the new, stronger Heineken. The DM offers recipients the chance to receive a free bottle of premium 5 ...
The campaign was developed by Hall Moore CHI, the below-the-line venture from Clemmow Hornby Inge. The direct drive complements the current TV ads featuring the Goodfellas star Ray Liotta as the guardian of the new, stronger Heineken. The DM offers recipients the chance to receive a free bottle of premium 5 ...
LONDON - Jacob's Creek is using direct mail to encourage experienced wine drinkers to try its Reserve collection of premium wines over the August bank holiday.
LONDON - Smirnoff Black Ice is relaunching with a national direct and sales promotion campaign created by KLP Euro RSCG.
LONDON - Pepsico has appointed the Real Adventure to handle a direct marketing campaign for its Tropicana and Copella juice brands.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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