to remove filtersDM agencies pitch for disability task
26 Nov 2004
The Department of Work and Pensions is talking to agencies about an integrated brief to raise awareness of the Disabilities Act among small and medium-sized enterprises.
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Cello acquires Navigator Response in £4.6m deal
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Cello Group, which recently listed on AIM, has acquired Edinburgh-based DM agency
The Work: New Campaigns - UK
26 Nov 2004
representations of different items that might be found in the newspaper or on its website. Liquid's DM work ...
Havas to dispose of baby DM agency to raise £20m
17 Nov 2004 | by Daniel Farey-Jones,
LONDON - Havas is expecting to raise around £20m, after appointing LongAcre Partners to auction off newborn and baby products direct agency Bounty, with several companies interested.
Variable creative can increase response to mailings
17 Nov 2004 | by Daniel Farey-Jones,
sectors surveyed sees from using variable creative in DM. The travel industry received the most benefit ...
Halls Soothers offers women some TLC in DM drive
16 Nov 2004 | by Daniel Farey-Jones,
LONDON – Cadbury Trebor Bassett is launching a direct mail campaign for its Halls Soothers throat sweets, targeting 25- to 35-year-old women offering them some TLC.
Council Survey: Local representation on the front foot
12 Nov 2004
not include design, DM or advertising.Where they tie, ranked by ratio between PROs and population ...
Alzheimer's Society account goes to WWAV Bristol
11 Nov 2004 | by Daniel Farey-Jones,
The pitch involved the incumbent agency Target Direct, as well as Barraclough Edwards Chamberlain, DMS and Excentric. The Alzheimer's Society called the review because it decided it needed a clear and integrated long-term strategy to become a top fundraising charity. WWAV Bristol showed how the charity ...
Media: Strategy Analysis - Making blood an ethnic concern
05 Nov 2004
live on relevant websites. One can see how this can go on and on (DVDs of the films can be used as DM ...
People can give the gift of goats in new CAFOD drive
04 Nov 2004 | by Daniel Farey-Jones,
in poverty. CAFOD's direct agency DMS is sending the mailing to 100,000 people, including CAFOD donors ... and rewarding gift." Tanya Hornsey, senior account manager at DMS, said: "The creative has impact and the gift ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
