LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
LONDON – Mail order menswear company Joseph Turner has engaged Zendor to conduct an in-depth analysis of its customer database, providing a basis for future marketing strategies.
representations of different items that might be found in the newspaper or on its website. Liquid's DM work ...
sectors surveyed sees from using variable creative in DM. The travel industry received the most benefit ...
in poverty. CAFOD's direct agency DMS is sending the mailing to 100,000 people, including CAFOD donors ... and rewarding gift." Tanya Hornsey, senior account manager at DMS, said: "The creative has impact and the gift ...
LONDON – UK consumers have increased spending stemming from direct mail promotions, according to new research carried out for the Direct Mail Information Service.
LONDON - Boots has launched a direct marketing campaign giving customers the chance to win one of England rugby union captain Jonny Wilkinson's World Cup shirts and raise £1m for charity.
I was alarmed to see your DM Bulletin sink to the depths of uneducated and ill informed tabloid...is indeed working with the DM industry to improve recycling efforts. And most of the industry is also ...
opportunities thrown up by digital retail media, will the in-store TV brief go to ad agencies, or DM and sales ... -of-purchase channels. Meanwhile, the work is being eyed by DM and sales promotion shops, who view digital retail ... settles, it will be a DM and sales promotion tool since it's much more of a direct call to action than ...
to comment as DM Bulletin went to press. The company's preliminary results are expected today. In the year ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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