H-P set to streamline DM agency portfolio
26 May 2004 | by Ben Bold
Hewlett-Packard is reviewing its global direct marketing business to cut the number of agencies it works with and create more consistent brand communications.
conventional DM but it still had the old principles in place. Very well thought through," one judge said. ...
Hewlett-Packard is reviewing its global direct marketing business to cut the number of agencies it works with and create more consistent brand communications.
on DM and radio, and £4m online. Mackenzie is sceptical about the direct numbers and says that below ...
Harrison Troughton Wunderman is set to scoop a significant chunk of Microsoft's UK below-the-line business, following the software giant's decision to consolidate its $400 million CRM task into the WPP-owned Wunderman.
and MRM Partners, which has resulted in IBM shifting its global DM business out of Wunderman into sister...The review was led out of Microsoft's US head office, but the UK market is considered a European hub and domestic agencies, including Harrison Troughton Wunderman, will work on the business. The Wunderman network and MRM, a division of McCann Worldgroup, will produce Microsoft's DM and sales promotion ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.