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Campaign Direct Awards 2004: Best IT and Consumer Durables Campaign

conventional DM but it still had the old principles in place. Very well thought through," one judge said. ...

H-P set to streamline DM agency portfolio

Hewlett-Packard is reviewing its global direct marketing business to cut the number of agencies it works with and create more consistent brand communications.

BT bites back

on DM and radio, and £4m online. Mackenzie is sceptical about the direct numbers and says that below ...

HTW to take on chunk of Microsoft DM work

Harrison Troughton Wunderman is set to scoop a significant chunk of Microsoft's UK below-the-line business, following the software giant's decision to consolidate its $400 million CRM task into the WPP-owned Wunderman.

DIRECT: Microsoft pools £211m task into two agencies

and MRM Partners, which has resulted in IBM shifting its global DM business out of Wunderman into sister...The review was led out of Microsoft's US head office, but the UK market is considered a European hub and domestic agencies, including Harrison Troughton Wunderman, will work on the business. The Wunderman network and MRM, a division of McCann Worldgroup, will produce Microsoft's DM and sales promotion ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.