to remove filtersVariable creative can increase response to mailings
17 Nov 2004 | by Daniel Farey-Jones,
sectors surveyed sees from using variable creative in DM. The travel industry received the most benefit ...
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Proximity expands mobile business with Ericsson
29 Nov 2004 | by Staff,
mobile marketing agency Flytxt as part of a new DM team. Payne is joined by Nick Fuller, who has had ...
Powergen shortlists agencies for £10m DM account
06 Sep 2004 | by Staff,
LONDON – Powergen, the energy supplier, has shortlisted Craik Jones Watson Mitchell Voelkel, Publicis Dialog and Joshua to pitch for its £10m direct marketing business.
Lick expands DM services with email operation
27 Aug 2004 | by Staff,
LONDON – Lick UK, the Yorkshire-based direct mail and point-of-sale distribution business, has launched an email solutions division called e-Lick.
Resident Evil text messages spread phone virus panic
20 Aug 2004 | by Jennifer Whitehead,
to take part. Anyone who has worked in the DM industry knows this is a phenomenal response rate," Greg ...
Campaign Direct Awards 2004: Best IT and Consumer Durables Campaign
09 Jul 2004
conventional DM but it still had the old principles in place. Very well thought through," one judge said. ...
Direct Market Services slammed over broadband ad
03 Jun 2004 | by Joe Lepper,
The Advertising Standards Authority has upheld two complaints relating to the campaign, which offered £260 savings when connecting to BT Broadband. The body ruled that DMS was wrong to claim ... of the recipient's server." The ASA has also told DMS to ensure its identity is clear in future emails. If you ...
H-P set to streamline DM agency portfolio
26 May 2004 | by Ben Bold
Hewlett-Packard is reviewing its global direct marketing business to cut the number of agencies it works with and create more consistent brand communications.
HTW to take on chunk of Microsoft DM work
20 Feb 2004 | by Claire Billings
Harrison Troughton Wunderman is set to scoop a significant chunk of Microsoft's UK below-the-line business, following the software giant's decision to consolidate its $400 million CRM task into the WPP-owned Wunderman.
DIRECT: Microsoft pools £211m task into two agencies
19 Feb 2004 | by Ben Bold
and MRM Partners, which has resulted in IBM shifting its global DM business out of Wunderman into sister...The review was led out of Microsoft's US head office, but the UK market is considered a European hub and domestic agencies, including Harrison Troughton Wunderman, will work on the business. The Wunderman network and MRM, a division of McCann Worldgroup, will produce Microsoft's DM and sales promotion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
