to remove filtersVariable creative can increase response to mailings
17 Nov 2004 | by Daniel Farey-Jones,
sectors surveyed sees from using variable creative in DM. The travel industry received the most benefit ...
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Agency of the Year: Direct Agency of the Year - Best of the rest
15 Dec 2004
Holidays' £3m DM, loyalty scheme and brand advertising account, and the £1m brief to launch Teachers' TV...-Benz's dealership DM business at the tail end of 2003 was cemented by the car brand awarding the agency the £10m DM ... and is again on pitch lists. Wins in 2004 included a pan-European project for Electrolux and Heinz's DM ...
Consumers spending more on DM-promoted items
02 Nov 2004 | by Daniel Farey-Jones,
LONDON – UK consumers have increased spending stemming from direct mail promotions, according to new research carried out for the Direct Mail Information Service.
GNER talks to business travellers with DM
22 Oct 2004
Clark McKay Walpole has developed a below-the-line campaign aimed at business travellers to support the roll-out of the train operator GNER's new "Mallard" fleet.
Visit London appoints Digital Media Sales for TV channel
13 Sep 2004 | by Staff,
DMS will handle all ad sales and sponsorship for the free-to-air channel, which launched earlier ... of marketing, said: "We chose DMS because of its track record in generating revenue for newly launched channels ... that potential. DMS is well placed to exploit the considerable partnership opportunities the channel can offer ...
Campaign Direct Awards 2004: Best Use of Outdoor
09 Jul 2004
and residential areas, avoiding media costs altogether. "As a targeted use of media, it's a very sound piece of DM ...
BA hires LIDA to bolster loyalty
30 Jun 2004
in creating press and radio advertising across BA's business, as well as DM. LIDA pitched against two other ... Marshall Warren's position on BA's DM roster is unaffected by LIDA's appointment. The airline also uses ...
Bourne Leisure selects HDM to support resorts
03 Jun 2004 | by Ben Bold
number. Bourne Leisure has tasked HDM Communication with creating TV, press, DM and online activity ...
Brands target over-45s surfers in door-drop
20 May 2004 | by Staff,
hired DM agency Link Direct to promote the site across the UK. Door-drops are being delivered to 200 ...
Direct News brief: Seasons Holidays appoints LinkDirect
06 May 2004
Seasons Holidays has appointed DM agency LinkDirect to run a national door-drop campaign
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
