Cello acquires Navigator Response in £4.6m deal
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Cello Group, which recently listed on AIM, has acquired Edinburgh-based DM agency
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Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
Marketers should leave inaccurate data in the past
17 Dec 2004
, and the implications of this beyond a DM campaign are massive. To look at this another way, Royal Mail's Business ...
The Annual 2004: The Year in ... Direct Marketing
17 Dec 2004
client requesting original photography; or - and I can just remember this - a DM agency appointing as its ... smokers, someone had the wit to put a few pounds aside and create a DM programme to lend targeted support ... . There are still virtually no big-budget campaigns where DM media takes the lead. I believe this is down ...
The Annual 2004: The Year in Review - 2004: You couldn't make it up
17 Dec 2004 | by John Tylee
\London. The continuing diversion of budgets below the line also served to prompt above-the-line shops to move into DM ...
The Annual 2004: The Year in ... Creative
17 Dec 2004
among the country's top-three most awarded DM agencies. "Invisible IT man" for IBM has already brought ... , as CHI stretches into the realms of DM, PR and media. 6. Charlie Snow, planning director, Delaney Lund ...
Partners Andrews Aldridge named agency of the year
16 Dec 2004
turnover increase, from £3.4m to £4.2m, look modest compared with bigger DM agencies. But in an environment ...
Agency of the Year: Direct Agency of the Year - Best of the rest
15 Dec 2004
Holidays' £3m DM, loyalty scheme and brand advertising account, and the £1m brief to launch Teachers' TV...-Benz's dealership DM business at the tail end of 2003 was cemented by the car brand awarding the agency the £10m DM ... and is again on pitch lists. Wins in 2004 included a pan-European project for Electrolux and Heinz's DM ...
Agency of the Year: Direct Agency of the Year - Partners Andrews Aldridge
15 Dec 2004 | by Ben Bold
turnover increase, from £3.4m to £4.2m, look modest compared with bigger DM agencies. But in an environment ...
ABC1 pledges revolutionary ad shift
14 Dec 2004 | by MediaWeek
, managing director of DMS, said: “The unique break pattern, and our sales strategy of working with a select ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
