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Direct News brief: Ramblers' Association appoints Goddard Delaney

29 Sep 2004

The Ramblers' Association has appointed DM agency Goddard Delaney to help recruit members

NewLogic hires Golightly to boost management team

28 Sep 2004 | by Staff,

on New Logic's service delivery." Golightly joins the raft of top DM names appointed to the company ...

CAFOD unveils World Sandwich Day with campaign

28 Sep 2004 | by Jules Grant,

Direct marketing agency DMS has created the campaign, comprising a responsive radio ad, inserts in the local press, a door-drop and a handout to be given out by people wearing sandwich boards ... involved in the campaign. Tanya Hornsey, senior account manager at DMS, said: "We have created a fully ...

Respond or lose the valuable work done

28 Sep 2004 | by MediaWeek

material to prospects as followup to DM-generated enquiries. From our research only 25% of leads ... , and suggests that the success of many DM campaigns could be so much greater if they weren’t being let down ... satisfactory initial response, the potential for increasing the success of the DM industry must be huge. ...

It may not be sexy, but it certainly is clever

28 Sep 2004 | by MediaWeek

insists. And of course the mark of any good DM campaign is that it is highly accountable and measurable ... the important caveat, that when it comes to using new forms of DM “it comes down to the audience”. The point he ... this case, the older generation). Also Dormieux points out that “the increasing shift towards DM happened ...

IPA aims to attract DM shops with best practice guide

24 Sep 2004 | by Staff,

in answer to calls from DM agencies for an alternative advisory body....The IPA's Direct Marketing Charter, which outlines what it believes is DM best practice, aims to encourage the most professional use of direct among its members. In 2002, the IPA approached the DMA, proposing they join forces as part of its "big tent" initiative. However, the DMA rejected the proposal ...

IPA in bid to attract DM shops with new best practice guide

24 Sep 2004

to calls from DM agencies for an alternative advisory body....The IPA's Direct Marketing Charter, which outlines what it believes is DM best practice, aims to encourage the most professional use of direct among its members. In 2002, the IPA approached the DMA, proposing they join forces as part of its "big tent" initiative. However, the DMA rejected the proposal ...

TTA awards DM brief to Draft London after it beats competition

24 Sep 2004

Draft London has been awarded the direct marketing brief for the Teacher Training Agency following a competitive pitch.

Swedish insurer hires DoubleClick for data management

23 Sep 2004 | by Staff,

Using DoubleClick's Ensemble and Smartpath tools, Folksam will be able to plan and manage its marketing activity across all marketing channels, as well as a powerful segmentation engine to optimise its DM and customer relationship marketing initiatives. "DoubleClick combines best-of-breed planning ...

Heineken makes direct debut to raise lager profile

17 Sep 2004 | by Claire Billings,

The campaign was developed by Hall Moore CHI, the below-the-line venture from Clemmow Hornby Inge. The direct drive complements the current TV ads featuring the 'Goodfellas' star Ray Liotta as the guardian of the new, stronger Heineken. The DM offers recipients the chance to receive a free bottle of premium 5 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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