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Hotline: Digital UK shortlists agencies

09 Dec 2005

shortlisted Proximity London, OgilvyOne, Partners Andrews Aldridge and Rapier to pitch for its DM account. PHD

Media: Digital Media Sales appointed by VITV

02 Dec 2005

for its urban music station Channel U and the pop music channel Fizz. DMS also acts for channels including

Alice Beer fronts campaign to promote benefits of DM

15 Nov 2005 | by by Ben Bold

that the marketing medium can offer and what they can do to control it. The site also features the DM Family ...

GSK calls DM pitch for Niquitin brand

11 Nov 2005 | by by Claire Billings

GSK has invited both roster and non-roster agencies to bid for the brief, which involves on- and offline DM work. The brand's most high-profile activity to date has been a direct-response TV campaign by WCRS, which asked viewers for their mobile numbers so it could send them supportive messages to help ...

Media: Double Standards - 'User-generated content will change our world'

11 Nov 2005

experience, CRM opportunities, DM, engagement, interaction: the whole communications package. - How do you ...

Bulldog hopes to overcome problems with DM push

04 Nov 2005 | by by Joe Lepper

LONDON - Embattled ISP Bulldog has launched a direct marketing push as it attempts to increase its share of the broadband market and counter accusations of poor service.

Digital vs Direct

04 Nov 2005

The battle for control of the digital marketing space is hotting up. Will DM own digital...snaps etc) offers the kind of opportunities that the pilgrim fathers of DM could only dream about ... of the cost. But many DM players have let this opportunity pass by. Am I being unfair? If you look ... at the UK's top 20 DM agencies reveals that perhaps only three have any remotely credible digital capability ...

Pot Noodle to plan DM campaigns around data from 'horn' promotion

25 Oct 2005 | by by Ben Bold

LONDON - Flytxt and Experian have completed a customer profiling exercise for Pot Noodle using data gleaned from its win a 'horn' text messaging promotion.

RedEye opts for email with E-Relationship Marketing acquisition

17 Oct 2005 | by by Ben Bold

for an undisclosed sum, enabling it to effectively become an email DM agency.

Lida lands Telewest B2B direct account

07 Oct 2005

and their entrepreneurial flair." The company keeps its business DM separate from the main direct account. The consumer DM business is held by Rapier and is unaffected by the appointment. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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