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LONDON - Businesses are spending more of their marketing budgets targeting existing customers compared with two years ago, according to a new survey.
The IDM has announced that this year's annual student competition will be to devise a detailed DM strategy for the card, which offers 16- to 25-year-olds a third-off certain fares. Around 100 entries are anticipated, with the winning campaign standing a chance of being incorporated in the card's marketing ...
LONDON – The COI has finalised its direct marketing roster, which includes field marketing, contact centres, mailing services and data suppliers.
DM advertisers in the UK. In the past, the company has run campaigns throughout the year, rather than ... with a £10m launch. WWAV Rapp Collins handled the DM. Morgan Stanley declined to comment ...
in February after a pitch against Tullo Marshall Warren. Morgan Stanley is one of the largest DM advertisers ... million launch. WWAV Rapp Collins handled the DM. Morgan Stanley declined to comment on the forthcoming ...
LONDON – The InterDirect Network alliance of independent direct marketing agencies has expanded to China with the addition of DMI.
its advertising to support an ambitious growth strategy. In October, it handed Spinnaker a DM brief ...
LONDON - Poor targeting is causing too many direct marketing campaigns to fall flat, according to a study of one family's experience of mail shots.
that the marketing medium can offer and what they can do to control it. The site also features the DM Family ...
LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its recently launched credit card.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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