LONDON - Malt whisky drinkers are being encouraged to broaden their taste horizons in a DM campaign
The IDM has announced that this year's annual student competition will be to devise a detailed DM strategy for the card, which offers 16- to 25-year-olds a third-off certain fares. Around 100 entries are anticipated, with the winning campaign standing a chance of being incorporated in the card's marketing ...
LONDON - Businesses are spending more of their marketing budgets targeting existing customers compared with two years ago, according to a new survey.
A priority for Occam will be to help the London to France and Belgium rail link better target its most frequent customers through its DM activity. A key message Eurostar is seeking to hammer home to its customers is anticipated faster journey times when work to its new base at St Pancras rail station ...
LONDON – The COI has finalised its direct marketing roster, which includes field marketing, contact centres, mailing services and data suppliers.
New sources have been brought in to offer marketers increased variables including: the mail order buyer; DM responder; child presence; occupation; and newspaper readership. John Dobson, managing director of EuroDirect, said: "At EuroDirect we take the view that if our data doesn't perform then our ...
LONDON – The InterDirect Network alliance of independent direct marketing agencies has expanded to China with the addition of DMI.
LONDON - Poor targeting is causing too many direct marketing campaigns to fall flat, according to a study of one family's experience of mail shots.
will preside over Lions Direct, which has become one of the most important international DM competitions ...
Most would agree that the days of the direct marketing acronym, DM, standing almost exclusively
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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