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The Ritz readies centenary push with DM agency shortlist

03 Nov 2005 | by by Staff

LONDON - The Ritz Hotel in London plans to work with a direct marekting agency for the first time to promote its centenary.

Direct news brief: Evolution DM appointed

26 Oct 2005

agency Evolution DM to handle its consumer database.

League tables: Customer publishing sector enjoys dynamic phase

16 Sep 2005 | by by David Tiltman

publishing spend,' he says. 'If just 10% of that DM spend moved to customer publishing, our industry would ...

Direct News brief: Easylife increases mail order buyers file

14 Sep 2005

. The file has been provided by Evolution DM, a specialist list, insert-management and broking company.

Direct News brief: Visit Scotland promotes visits to region

07 Sep 2005

an integrated campaign including DM, press inserts, email and pay-per-click search engine marketing to promote

Direct News brief: Traidcraft Exchange launches virtual gift catalogue

07 Sep 2005

and internet activity created by DM agency Cascaid.

Recruitment: Specialists wanted

07 Sep 2005

and DM and wanted to get to the heart of a company's brand,' he says. It is something Taylor can now do ...

Direct News: Mailings boost FMCG sales 20%

01 Sep 2005

The research, carried out by dunnhumby, analysed 31 mailing campaigns carried out by 25 brands. It found that DM increases brands' influence over consumers' purchasing behaviour by more than 5%. Short-term sales of the products surveyed rose by an average of 21.2%, while long-term sales grew by 12%. 'This ...

Direct marketing: Brand delivery

01 Sep 2005

of the Direct Marketing Association, is encouraged by the shift. 'While DM is the medium of choice to generate ... by the latest IPA Bellwether report, published in July. It found that clients had frozen their second-quarter DM ... -building is key, according to Peter Simpson, commercial director of First Direct. 'DM allows you to combine them ...

Unwins wine concept outlets to go national

24 Aug 2005 | by James Quilter

chain earlier, but a takeover by DM Private Equity in March forced a rethink. Unwins axed about 50 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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