to remove filtersIt's good to talk ...
13 Dec 2005 | by Media Week
grip on the multi-channel market, and it is rapidly becoming the ITV of digital." - DMS managing ...
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Bids indicate a hectic year ahead
13 Dec 2005 | by Media Week
. Of the three bids, DM>'s move is - perhaps - the least surprising, coming as it does hot on the heels of News ... . In the last two years or so, DM> has been keen to buy to build its digital proposition - the proposed sale ...
Letters - 1 November 2005
01 Nov 2005 | by Media Week
were fantastic, with the sales uplift for campaigns using DM showing an average of 21.2%, with a 5 ... the proven FMCG model. Yet it can be argued that combining DM with other complementary channels ...
Yahoo! opens anthem-style Renault deal
17 Oct 2005 | by Tony Lithgow
-integrated launch campaign developed by Publicis and Carat, including television, radio, press, outdoor, DM, mobile ...
Media Choice - Music brand hits a high note
04 Oct 2005 | by Catherine Pronzato
and an easy-to-navigate contents page. I can already hear the cynical long-haired, cherry DM wearing, 30 ...
Sky builds on success with Reality TV win
27 Sep 2005 | by Ian Quinn
the contract for the Horror Channel, another Zone TV property and DMS client, at the same time. Sky Media ... , such as online, which we will also look at." This prompted DMS managing director John de Napoli to call ...
Brilliant scoops Asda regional account from Carat
03 Aug 2005 | by MediaWeek
in the last financial year - was created in 1999 after the merger of DMS and Media Lane. It employs 85 people ...
Mix of digital and direct is way forward
02 Aug 2005 | by MediaWeek
upstream to the traditional DM agencies' heartland of data capture, modelling and future contact strategies ... -school DM agencies. Advertisers will see the greatest benefits of integrated digital and direct thinking ... generated through these now proven DM techniques. However, the true measure for value in this arena comes ...
What one medium can teach another
21 Jun 2005 | by MediaWeek
? Should DM be listening to radio? Some industry figures were happy to wax lyrical on what their medium ... with the consumer?" Of course, this is more difficult in the DM sector, she concedes, where it's the reputation ...
Why there’s a role for agencies to play in helping clients manage CSR
14 Jun 2005 | by MediaWeek
before they start to prepare creative, or a media plan, or a DM programme. But how many ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
