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Regions thought to lag behind the UK in terms of DM, such as Russia, Poland and Sweden, are upping...This year's Cannes Lions Direct awards were a clear indication that there's a big DM world out ... This is an issue for direct marketers in developing DM markets. While global agency networks may have spread ... such as Unicef and Philip Morris, says this is the biggest problem for the Russian DM industry. "We don't have ...
at Cannes, our cover story (page 38) stops the parochial navel-gazing for a moment and profiles DM hotspots around the world. As our feature underlines, the already huge DM market that is Germany and the smaller ... are also free of the structural obstacle of having separate advertising and DM agencies, as we do in the UK ...
around: "The Truth about Investing - As We See It." A brand-response DM campaign was created to present ... , look and feel, to how the brand was valued. It was based around the theme of 'Holy Days'. DM played a ...
Creating a single customer database is key to better targeting your audience and can identify those that will offer the most return on investment.
Francis Whitson (SFW) scooped the £10 million DM account of financial services provider More Th ... negative impact, at least for the mail print and production industry. The past two years have seen DM print ... positive press coverage. It fuels the hope that a happier script is being written for the great UK DM show ...
It's tempting to think, given the numbers registered on the Telephone Preference Service (TPS), that blocking direct marketing must be Joe Public's number one priority.
It's an old industry shibboleth that DM's purpose is not to build brands but to generate response...To prove it we've lined up ten of the best examples in a showcase of brand building DM (page 30 ... the Forum treatment on page 17. The DM world is vast and varied, as you'll discover in our feature on international DM markets (page 38). A bit closer to home, we find clients polarised on the subject of whether it ...
raise standards? Here, we tell it like it is. First, a DM piece from Twinings (2), the tea people. It ... -house institutions, with their families. It follows all the well used, and successful, rules of charity DM: a well ... charity was brave enough to make its own DM rules, it may reap even better rewards. A self ...
is essential for the DM industry to be speaking directly to consumers about the rights and choices they have ... that recognition of the DMA was low among consumers and the benefits of DM widely misunderstood. The website ... -rate regulator ICSTIS and the DM Authority. An engaging element of the website, which aims to bring to life ...
will bolster the company's services in the DM arena. DPS specialises in integrated customer communications ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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