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Wegener sells B2B arm to management

LONDON - Wegener's business-to-business division Wegener DM Business Solutions has undergone a six...Wegener DM Business Data Solutions was the only B2B division within Wegener. Steve Cook, Market ... the old established methods of B2B data management and collection". For former parent Wegener DM ... in 1972. It became part of the Dudley Jenkins Group in 1993, which was acquired by Wegener DM in 1999 ...

IDM unveils Creative Academy educational initiative

The Creative Academy is being held at industry event the DM Show at the end of the month. It will feature sessions showcasing award-winning work, presented by the teams that created them. Speakers ... . Details of the Creative Academy will can be found here . The DM Show takes place at Earls Court ...

Inserts now important enough for a dedicated DMA conference

The event will give delegates the opportunity to discuss key issues facing the sector, such as Royal Mail's Pricing in Proportion (PiP) and the potential impact of future legislation on the DM, print and paper industries. "The creation of an annual inserts conference reflects the growing success ...

Protec plans to up DM after database analysis

LONDON – Safety equipment supplier Protec is embarking on a new direct mail campaign to target new prospects identified after Experian analysed its database.

Cello expands research with RS Consulting acquisition

The Leith, Target Direct, and Edinburgh-based DM agency Navigator Responsive Advertising. If you have ...

Hillarys Blinds extends GB Group's contract to boost DM activity

LONDON - Hillarys Blinds has extended its four-year contract with database management company GB Group for a further two years to work on response-driven direct mail campaigns using data analysis to spot customer purchase choices.

Mercer leaves Tequila\Manchester after 12-month stint as CEO

thriving DM agency outside of London, ensuring that we became more pro-active in our approach," Mercer said ...

Conduit launches FTSE-350 decision-makers database

makers at FTSE-350 companies to enable marketers to maximise return on investment from their DM spend.

Wegener offers improved access to business movers and start-ups

LONDON - Wegener DM has teamed up with Royal Mail to offer data on up to 150,000 new and relocated

Wegener DM unveils refined company vehicle database

LONDON - Wegener DM Business Data has relaunched its database of company cars, vans and trucks...The file contains actual and modelled data on more than 487,000 company vehicles, from vehicle make to financing arrangements. Steve Cook, commercial director of Wegener DM Business Data, said ... on the market right now, and that's why we've only made available 487,000 records." Wegener DM analysts have ...

 

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