The IDM has announced that this year's annual student competition will be to devise a detailed DM strategy for the card, which offers 16- to 25-year-olds a third-off certain fares. Around 100 entries are anticipated, with the winning campaign standing a chance of being incorporated in the card's marketing ...
A priority for Occam will be to help the London to France and Belgium rail link better target its most frequent customers through its DM activity. A key message Eurostar is seeking to hammer home to its customers is anticipated faster journey times when work to its new base at St Pancras rail station ...
DM advertisers in the UK. In the past, the company has run campaigns throughout the year, rather than ... with a £10m launch. WWAV Rapp Collins handled the DM. Morgan Stanley declined to comment ...
in February after a pitch against Tullo Marshall Warren. Morgan Stanley is one of the largest DM advertisers ... million launch. WWAV Rapp Collins handled the DM. Morgan Stanley declined to comment on the forthcoming ...
regional, Subaru DM AGENCIES 1 1 Rapier 38.3 - 38.3 5 ...
its advertising to support an ambitious growth strategy. In October, it handed Spinnaker a DM brief ...
.0 - 8.0 2 Asda regional, Subaru DM AGENCIES 1 1 Rapier 38 ...
LONDON - Poor targeting is causing too many direct marketing campaigns to fall flat, according to a study of one family's experience of mail shots.
.0 - 8.0 2 Asda regional, Subaru DM AGENCIES 1 1 Rapier 38 ...
, Subaru DM AGENCIES 1 1 Rapier 38.0 - 38.0 5 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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