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Eurostar appoints Occam for customer database task

A priority for Occam will be to help the London to France and Belgium rail link better target its most frequent customers through its DM activity. A key message Eurostar is seeking to hammer home to its customers is anticipated faster journey times when work to its new base at St Pancras rail station ...

Tussauds talks to agencies about loyalty card push

advertising to support an ambitious growth strategy. In October, it handed Spinnaker a DM brief to attract ...

Clark McKay & Walpole wins £3m Peugeot account

CM W won the business after a five-way pitch against Rapier, Billington Cartmell, the incumbent and one unnamed agency. CM W's brief will be to improve Peugeot's after-sales customer support and new car sales using digital and DM. The pitch was held because of a statutory review of EHS Brann ...

The New Model Networks

people in DM and we don't yet have a London operation," he adds. "It would be great to double our ...

Hotline: Keevill Barton Kershaw awarded account from Duxiana

Duxiana. The agency's first task is to provide DM to support the opening of its store in Birmingham.

GSK calls DM pitch for Niquitin brand

GSK has invited both roster and non-roster agencies to bid for the brief, which involves on- and offline DM work. The brand's most high-profile activity to date has been a direct-response TV campaign by WCRS, which asked viewers for their mobile numbers so it could send them supportive messages to help ...

EmpireDirect.co.uk launches first direct push

customers, recognising their status as either returning purchasers or prospective buyers." The DM ...

The Ritz readies centenary push with DM agency shortlist

LONDON - The Ritz Hotel in London plans to work with a direct marekting agency for the first time to promote its centenary.

Leo Burnett lands global Samsung creative account

and Wunderman handling DM, are not affected. If you have an opinion on this or any other issue raised ...

Peugeot launches follow-up 'grow your own' mailer for 206

model, as part of its 'Grow your own' DM campaign, created by EHS Brann.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.