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Debenhams hires Blowfish for credit card DM work

LONDON - Blowfish has been hired by Debenhams to handle a direct marketing campaign for its recently launched credit card.

The Ritz readies centenary push with DM agency shortlist

LONDON - The Ritz Hotel in London plans to work with a direct marekting agency for the first time to promote its centenary.

The Work: Private View

. DM CREATIVE - Steve Stretton, creative partner, Archibald Ingall Stretton Twenty years ago, I ...

The Work: New Campaigns - UK

of its ongoing prospect marketing programme. The latest DM pack involves cartoon-style drawings of its ...

Nell McAndrew strips off with the public for New Look fashion challenge

agency Odd. DM specialist Baber Smith has created the CRM programme and John Ayling Associates ...

Catalogue of disaster after Damart misjudges 'bill' mailer

The reaction to the mailing led the company to apologise through radio and television interviews, as well as by telephone and letter to all complainants. The original DM letter was posted in an envelope marked "Final reminder" in bold red, addressed from "the Finance Director" and also marked ...

New Look to spend £3m on brand-building campaign

appointed to lead the PR strategy, DM specialist Baber Smith to create the CRM programme and John Ayling ...

Debenhams and Arcadia plot DM push for new credit cards

LONDON - Debenhams and Arcadia are launching credit cards to protect profits in the face of an impending retail recession. Both companies are enlisting direct marketing agencies to help them launch the products.

The Work: New Campaigns - UK

, DM, online THE LOWDOWN Despite the 11 per cent fall in the cancer mortality rate over the past ...

The Work: Private View

as imagination and creativity is a beautifully inspired thought. This wee DM box offering the opportunity ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.