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EHS Brann targets malt whisky drinkers with Christmas mailer for Diageo

LONDON - Malt whisky drinkers are being encouraged to broaden their taste horizons in a DM campaign

The Work: New Campaigns - UK

-Brown Art director: Steve Stretton Planner: Carole Lowe Exposure: National DM THE LOWDOWN The Air ...

The New Model Networks

people in DM and we don't yet have a London operation," he adds. "It would be great to double our ...

The Work: New Campaigns - UK

AND SIGNUM LAUNCH Project: Launch the new Vectra and Signum models Client: Louise Tant, DM communications manager, Vauxhall Motors Limited Brief: To integrate the pan-European launch in the UK with DM, online ...

The Work: Private View

. To wit, the latest piece of DM for Lexus (5) is of very limited interest to most people. The client ...

Pot Noodle to plan DM campaigns around data from 'horn' promotion

LONDON - Flytxt and Experian have completed a customer profiling exercise for Pot Noodle using data gleaned from its win a 'horn' text messaging promotion.

The Work: Private View

. DM CREATIVE - Steve Stretton, creative partner, Archibald Ingall Stretton Twenty years ago, I ...

Birds Eye uses DM to spread frozen food health message

LONDON - Unilever's Birds Eye division has launched a direct mail communications programme with creative by Tullo Marshall Warren to reinforce above-the-line advertising communicating the benefits of its frozen food.

Cuervo gains record response with i-movo mobile campaign

up -- far outpacing the average for DM campaigns. Kirianne Green, brand manager at Cuervo, said ...

The Work: New Campaigns - UK

of its ongoing prospect marketing programme. The latest DM pack involves cartoon-style drawings of its ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.