to remove filtersHelp the Aged uses hard-hitting imagery for winter campaign
01 Nov 2005 | by by Ben Bold
LONDON - Help the Aged has launched a hard-hitting DM campaign designed to reduce the number
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The Work: New Campaigns - UK
02 Dec 2005
-Brown Art director: Steve Stretton Planner: Carole Lowe Exposure: National DM THE LOWDOWN The Air ...
Cuervo gains record response with i-movo mobile campaign
19 Sep 2005 | by by Staff
up -- far outpacing the average for DM campaigns. Kirianne Green, brand manager at Cuervo, said ...
Hotline: Claydon Heeley Jones Mason wins Good Energy account
29 Jul 2005
Claydon Heeley Jones Mason has won the DM account for Good Energy, the supplier of renewable energy
DMIS anticipates increased use of DM by telecoms sector
26 Apr 2005 | by by Daniel Farey-Jones
LONDON – Marketers facing increasing competition in the telecoms sector should investigate direct mail's potential for improving customer loyalty, the Direct Mail Information Service has advised.
Omnicom agencies net Ladbrokes task
04 Mar 2005 | by Larissa Bannister
are getting more and more requests to pitch with DM agencies," Eastman said. ...
Consumers 'way off the mark' over direct mail receipt
22 Feb 2005 | by Julia Pearlman
The DMIS says the research highlights a problem in that consumers can confuse non-addressed items with direct mail. DMIS managing director Jo Howard Brown said: "The findings reiterate what the DM industry knows -- the consumer is not snowed under with mountains of direct mail. "It is a flourishing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
