DM falls at the first hurdle … the dinner party test
28 Jan 2005
to be no definition of what the term now encompasses and "DM" is almost running away with us. Say direct marketing ...
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Report says more DM campaigns will be outsourced
31 Jan 2005 | by Staff,
LONDON – The next two years will see a steep increase in the number of top UK companies outsourcing their direct marketing campaign management, except creative concept and design, according to research.
AstraZeneca seeks DM shop for Crestor
28 Jan 2005
The pharmaceuticals giant AstraZeneca is seeking a direct marketing agency to handle below-the-line activity on a global basis for its Crestor brand, a medicine for people with high cholesterol.
New-Business Rankings - 28 January 2005
28 Jan 2005
DM AGENCIES 1 1 Harrison Troughton Wunderman 14 ...
Neil Francis joins VCCP-backed direct marketing shop
21 Jan 2005 | by Staff,
isn't enough with all the additional work that DM has to do in bringing the customers along ...
Between the Lines: Bellwether urges diversity
21 Jan 2005
. But any agency without a stake in the DM or new-media industries clearly leaves itself exposed. ...
New-Business Rankings - 21 January 2005
21 Jan 2005
World DM AGENCIES 1 1= Harrison Troughton Wunderman 14 ...
Neil Francis joins VCCP-backed direct marketing shop
21 Jan 2005
isn't enough with all the additional work that DM has to do in bringing the customers along ...
Nissan looks to capture 4x4 spirit in new campaigns
20 Jan 2005 | by Staff,
LONDON - Nissan is backing the launch of its next generation of 4x4 vehicles with a major DM push...the qualities of the vehicles, such as on the wettest and the steepest roads. In addition, the DM pack also ... to six people. The DM push is backed by an email drive to 4,000 prospects. The online adaptation drives ...
AKQA hires Cannes Cyber Lion jury chairman PJ Pereira
19 Jan 2005 | by Jennifer Whitehead,
first interactive marketing effort in 1989, Pereira joined DM9 in 1996, developing a separate internet ... American Tobacco, his team picked up the first Brazilian Cyber Lion in 1998. He left DM9 DDB in 1999 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
