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LONDON - Malt whisky drinkers are being encouraged to broaden their taste horizons in a DM campaign
The IDM has announced that this year's annual student competition will be to devise a detailed DM strategy for the card, which offers 16- to 25-year-olds a third-off certain fares. Around 100 entries are anticipated, with the winning campaign standing a chance of being incorporated in the card's marketing ...
LONDON - Businesses are spending more of their marketing budgets targeting existing customers compared with two years ago, according to a new survey.
A priority for Occam will be to help the London to France and Belgium rail link better target its most frequent customers through its DM activity. A key message Eurostar is seeking to hammer home to its customers is anticipated faster journey times when work to its new base at St Pancras rail station ...
LONDON – The COI has finalised its direct marketing roster, which includes field marketing, contact centres, mailing services and data suppliers.
. Of the three bids, DM>'s move is - perhaps - the least surprising, coming as it does hot on the heels of News ... . In the last two years or so, DM> has been keen to buy to build its digital proposition - the proposed sale ...
grip on the multi-channel market, and it is rapidly becoming the ITV of digital." - DMS managing ...
DM advertisers in the UK. In the past, the company has run campaigns throughout the year, rather than ... with a £10m launch. WWAV Rapp Collins handled the DM. Morgan Stanley declined to comment ...
in February after a pitch against Tullo Marshall Warren. Morgan Stanley is one of the largest DM advertisers ... million launch. WWAV Rapp Collins handled the DM. Morgan Stanley declined to comment on the forthcoming ...
shortlisted Proximity London, OgilvyOne, Partners Andrews Aldridge and Rapier to pitch for its DM account. PHD
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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