DM start-up ready to refund creative fee
30 Sep 2005
The former Joshua creative directors Brian Storey and Xanthos Christodolou have launched a start-up called Wand.
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DM start-up ready to refund creative fee
30 Sep 2005 | by by Staff
LONDON - The former Joshua creative directors Brian Storey and Xanthos Christodolou have launched a start-up called Wand.
New-Business Rankings: 30 September 2005
30 Sep 2005
.2 10 BT (TV buying), Jacobs, COI DM AGENCIES 1 1 Rapier ...
Consumers highly sceptical about benefits of DM
29 Sep 2005 | by by Daniel Farey-Jones
LONDON – The industry must do more to explain the benefits of 'targeted direct marketing' to consumers after industry research showed that only a tiny minority of consumers agree the medium has benefits.
Wegener DM launches 13m-strong French data pool
27 Sep 2005 | by by Joe Lepper
LONDON - Wegener DM has unveiled a data pool in France boasting 13m records and more than 20...The firm claims this is the largest transactional data pool in France and includes data from retailers, home shopping forms, publishers and charities. Wegener DM group marketing director Caroline ... Otto Oosterwijk to the role of chief executive of Wegener DM UK, replacing David Perkins who quit ...
BBC TV Licensing gets serious with students in latest DM push
27 Sep 2005 | by by Joe Lepper
LONDON - Students are being targeted in a direct marketing push by BBC TV Licensing to counter their 'wry scepticism' about penalties dished out for licence evasion.
Sky builds on success with Reality TV win
27 Sep 2005 | by Ian Quinn
the contract for the Horror Channel, another Zone TV property and DMS client, at the same time. Sky Media ... , such as online, which we will also look at." This prompted DMS managing director John de Napoli to call ...
Huntsworth focuses on PR in marketing services sell-off to Media Square
26 Sep 2005 | by by Staff
Huntsworth is selling comprises a total of 16 businesses including: DM agencies Finex and Silver Bullet ... Media Square's operations, which it will add to its existing agency business that includes: DM agency ...
DMA looks to counter junk mail image of the industry
23 Sep 2005 | by by Joe Lepper
. Another focus of the campaign is to show consumers that DM campaigns are targeted and have a positive aim ...
IPA names new DM Futures Group chairman
23 Sep 2005 | by Claire Billings
changes the name of its DM division, previously known as the Direct Marketing Group, to reflect ... of DM, including e-mail, online and interactive TV. She was chosen because of Proximity's strong ... Runacus, a partner at Hicklin Slade & Partners. Phillips said: "DM's rapid growth of the past five years ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
