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The Annual 2006: Top 10 digital talent

15 Dec 2006

Herald Tribune creative. The IHT likes what LMFM does so much that they are now creating print and DM ...

The Annual 2006: That was the year that was - Adland's 2006

15 Dec 2006

significant pitching activity in the sector as Unilever overhauled its UK digital and DM rosters and Kraft ...

Sky moves to boost direct agency roster

30 Nov 2006 | by by Claire Billings

£24.6m on DM in the year to September 2006, according to Nielsen Media Research. Sky is said ...

The Direct Approach: Digital's Direct Consequences

06 Oct 2006 | by Kevin Johns, reports editor, Campaign

are diverted in the DM direction.What's clear from these pages is that DM, despite being regarded for years ... companies. The quick reactions and bright ideas when it comes to embracing digital media among the DM ... long that prompted DM to adapt to change more quickly than some of the sectors that previously held all ...

The Direct Approach: Community centres

06 Oct 2006 | by Thomas Curwen, Publicis Dialog

in which DM specialists should be active, given their heritage of relationship marketing, but this requires ... can also increase their engagement by becoming woven into the community structure. Given DM agencies ... the technology and the way in which people behave online, DM specialists are probably just as well equipped ...

The Direct Approach: The future of direct mail

06 Oct 2006 | by David Payne, IPA

,000 TouchPoints respondents to the 50,000-strong Barb establishment sample provides a DM tool of such potential ... will also help marketers reach the DM "unreachables". The scope of the research allows deeper analysis ... an unidentifiable mass: no-one really knew which alternative media could be used to target them. On average, DM ...

The Direct Approach: Return on involvement

06 Oct 2006 | by Peter Riley, 20:20 London

. It is now time for DM to clean up its "junk mail" past. The idea is as simple as it is radical: DM is just ... with your brand. That's something traditional DM can never give you. Those who succeed may be left ...

The Direct Approach: Donor dilemma

06 Oct 2006 | by Mike Spicer, Arc Worldwide

in on these people - all very clever, all very DM. Now comes the $64,000 question: would a model to acquire cancer ... -effective manner is now the art and science of DM. The art is creating diverse and refreshing communications ...

The Direct Approach: Back to basics

06 Oct 2006 | by Mike Dodds, Ogilvyone Worldwide

and testing is probably the best. Yet all too often, testing - once a vital part of DM - is considered ... age, mammals were simply an experiment. As we look forward to the future, let's get back to some of DM ...

The Direct Approach: The unpercieved wisdom

06 Oct 2006 | by Tim Bonnet, Tequila\London

of DM." We have repeated this so often that we believe it to be always true. However, as the writer ... why we were invited into it in the first place. Clients want specialist DM skills. As agencies, our ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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