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Fortnum & Mason to back £24m revamp with DM push

LONDON - Fortnum & Mason, the upmarket grocer on London's Piccadilly, has appointed Blowfish to handle the direct marketing activity to promote its £24m redevelopment and to attract new customers following a poor sales period.

Rugby League looks to DM for Cup backer

LONDON - The Rugby Football League is using a direct marketing campaign through Leeds agency Prego in its search for a new sponsor for the Challenge Cup.

Top direct marketing agencies

; managing director Matt Atkinson. Clients include Tesco, British Gas, Volvo. Predominantly DM. Member DMA ... director Paul Tullo. Clients include Nissan, Diageo, Lloyds TSB. Predominantly DM. Member DMA. www ... include AA, NTL, Digital UK. Predominantly DM. Member DMA, ISP. www.rapieruk.com 9 Haygarth Privately ...

Media News brief: Digital Media Sales sets up new division

Digital Media Sales, the independent TV sales house, has set up a division called DMS Direct

Direct News brief: DHL Global Mail launches dm campaign

DHL Global Mail has launched a direct mail campaign to raise awareness of its services. The mailing, which will be sent to 55,000 marketers in the publishing, direct mail, mail order and business mail sectors, has been created by Propaganda.

Moneysupermarket set for first TV drive

provider Online DM to handle its e-marketing. The company targets its 900,000 subscribers with about 30 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.