to remove filtersDMS to sell ads for Redemption TV
03 Oct 2006 | by Media Week
such as the Metal Hammer Awards. John De Napoli, managing director of DMS, said: "Redemption offers a 'true ...
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Marketing budgets have lowest growth since 2002
17 Oct 2006 | by Ben Bold
.1% of companies which reported an increase in DM spend, reallocated budget at the expense of traditional media ...
Barrett to head DMS commercial side
12 Sep 2006 | by Media Week
Advertising. He joined DMS in 2003 to set up and run the digital out-of-home division. John De Napoli, managing director of DMS, said: "DMS is coming to the end of its fourth year and we have seen phenomenal ... and media owners, and I'm delighted that we have a guy like Peter to head up the commercial side of DMS. His ...
Letters - 22-29 August 2006
22 Aug 2006 | by Media Week
It is great that marketers are now realising what DM professionals have known for years: that good data makes a great campaign (Why DM can offer media a new impetus, page 22, 15 August) Through data, brands ...
DMS secures deals with Rapture and Bubble Hits
22 Aug 2006 | by Ian Quinn
, four years after being closed down by United Business Media. The move to rival DMS comes with Rapture ... revived the Rapture brand, said it hoped to achieve bigger advertising revenue by joining up with DMS ... 's switch is the recent launch by DMS of a broadband sales division. The contract win with new music ...
Good data is the best ammunition for targeting
15 Aug 2006 | by Philip Smith
-response driver of a coherent and targeted e-mail campaign. Maybe the negative image that some parts of the DM ... . To bring that ability to a DM campaign, whatever its execution, can only help improve that image. Data continues to be the key buzz word in DM. Certainly, agencies like Carat seem to have a grasp on the idea ...
Digital Media Sales hires Paton to head sales
05 Jul 2006 | by Ian Quinn
Paton will work across DMS’s TV, out of home, direct, broadband and Mobile TV propositions. He has ... , managing director at DMS, whose clients include ABC1, Classic FM TV, and the Travel Channel, said: “We are in our fourth year of trading, in what has been a successful year for DMS in a highly competitive market ...
Up the ladder
04 Jul 2006 | by Media Week
Sales has appointed Tom Paton as its director of sales and marketing. Paton will work across DMS's TV ...
Letters - 16-23 May 2006
16 May 2006 | by Media Week
TV airtime sales houses: DMS, Ph5, Optimal, MEMS and Dolphin to name but a few. In addition ...
Insiders' guide - Digital Media Sales
02 May 2006 | by Media Week
office atmosphere like? Loud, colourful and not for the faint- hearted. DMS is not for shrinking violets ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
