Hotline: Betfair appoints 23red
03 Nov 2006
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Agency Performance League 2006
03 Nov 2006
themselves losing out. DM AND PR SPECIALIST AGENCIES Rank Agency Year ... client pressure on what DM agencies can charge in a market where budgets are increasingly being targeted ... costs, restructuring costs and the write-down of investments. DM agencies' operating profit margins ...
L'Oreal set to consolidate below-the-line UK business
03 Nov 2006 | by Claire Billings
. MRM Worldwide handles it across Europe. The decision to improve efficiencies across its DM roster ...
IPA Effectiveness Awards 2006: Gold Award - Best Dedication to Effectiveness
03 Nov 2006
, print, outdoor, Interactive, PR, DM, radio, cinema, press IN A NUTSHELL: Communications helped ...
IPA Effectiveness Awards 2006: Silver Award - Actimel
03 Nov 2006
Campaign title: Challenge Client: Danone Agency: RKCR/Y R Author: Rebecca Moody, RKCR/Y R Contributing author: Joseph Heath, RKCR/Y R Media used: TV, print, outdoor, interactive, PR, radio, DM, cinema, press, sales promotion IN A NUTSHELL: Actimel's 'feel-good challenge' successfully overcame ...
IPA Effectiveness Awards 2006: Silver Award - Teacher Recruitment
03 Nov 2006
Campaign title: Teacher recruitment communications, 1998-2005 Client: Training and Development Agency for Schools Agency: DDB London Authors: Ric Nicholls, DDB London; David Bassett, DDB Matrix Contributing author: Sergen Ozbek, OMD Metrics Media used: TV, print, outdoor, PR, radio, DM, ambient, press ...
IPA Effectiveness Awards 2006: Silver Award - Tropicana Pure Premium
03 Nov 2006
Campaign title: New York Client: Pepsico Agency: DDB London Authors: Alex Huzzey, DDB London; Julia Wood, DDB Matrix Contributing Authors: Les Binet, DDB Matrix; Sarah Carter, DDB London; Marcia Garcia and Rachel Leaver, AC Nielsen Media used: TV, print, DM IN A NUTSHELL: A new set of positive ...
IPA Effectiveness Awards 2006: Silver Award - Virgin Trains
03 Nov 2006
used: TV, print, outdoor, interactive, radio, DM, cinema, ambient, press IN A NUTSHELL: A modern ...
IPA Effectiveness Awards 2006: Gold Award
03 Nov 2006
: TV, print, outdoor, interactive, DM, ambient, press IN A NUTSHELL: A radical shift in rewards ...
IPA Effectiveness Awards 2006: Gold Award - Best Integration, Sponsored by Millward Brown
03 Nov 2006
, radio, DM, ambient, viral IN A NUTSHELL: Student TV Licences became the norm over evasion on ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
