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IPA group to host conference on direct marketing

will bring together the great and the good from the industry to discuss the hot issues facing DM today; what ...

Cavers leaves Publicis Dialog for Chemistry

department. He will oversee Chemistry's creative output across DM, sales promotion, online and responsive ... as an undisclosed recently acquired integrated agency. Cavers' DM career spans more than 20 years. He joined ... Hegarty's now defunct DM arm, Limbo, where he was the creative director for ten years. Cavers said: "It ...

Draft FCB wins Atari global creative task

's website. The brief will also include brand advertising and strategy, DM and online, which will run ...

PruHealth seeks DM shop for £14.5m brief

LONDON - PruHealth is looking for a direct agency to handle its £14.5m integrated account, including TV brand advertising.

Unilever names roster agencies

food and foods divisions. This year, Unilever has already held pitches for the DM accounts for a ...

GB Airways to target overseas homeowners with EHS Brann push

, allowing recipients to access special deals through the BA.com website. An additional 23,000 DM packs ...

British Airways prepares for direct roster pitch

Warren has handled the lion's share of the DM account for 19 years. Lida, which was appointed in 2004 ... , is expected to play a role in the DM pitch. A BA spokeswoman said: "There are no current plans to change ...

Sony PlayStation in hunt for direct agency

), Momentum, KLP and Payne Stracey (now Tequila\London). One of its most recent campaigns was a DM campaign ...

Rugby League looks to DM for Cup backer

LONDON - The Rugby Football League is using a direct marketing campaign through Leeds agency Prego in its search for a new sponsor for the Challenge Cup.

Warner reviews DM and creative briefs

-mail DM campaigns for the over-50s market. E-RM will develop a campaign sending new customers welcome ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.