to remove filtersIPA group to host conference on direct marketing
27 Nov 2006 | by by Amy Dry
will bring together the great and the good from the industry to discuss the hot issues facing DM today; what ...
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TMW expands grad programme as it formalises training
12 Dec 2006 | by by Staff
formal comprehensive programme of training put in place. DM is becoming a much more recognised career ...
The Work: New campaigns - UK
24 Nov 2006
posters, press, radio, DM, leaflets THE LOWDOWN The British Heart Foundation is attempting ...
IPA Effectiveness Awards 2006: Silver Award - Actimel
03 Nov 2006
Campaign title: Challenge Client: Danone Agency: RKCR/Y R Author: Rebecca Moody, RKCR/Y R Contributing author: Joseph Heath, RKCR/Y R Media used: TV, print, outdoor, interactive, PR, radio, DM, cinema, press, sales promotion IN A NUTSHELL: Actimel's 'feel-good challenge' successfully overcame ...
IPA Effectiveness Awards 2006: Silver Award - Teacher Recruitment
03 Nov 2006
Campaign title: Teacher recruitment communications, 1998-2005 Client: Training and Development Agency for Schools Agency: DDB London Authors: Ric Nicholls, DDB London; David Bassett, DDB Matrix Contributing author: Sergen Ozbek, OMD Metrics Media used: TV, print, outdoor, PR, radio, DM, ambient, press ...
The Work: New campaigns - UK
27 Oct 2006
with a high-value DM campaign through Publicis Dialog. The whisky company has asked one-third of its 90 ...
DMS brings in Weller as executive creative director
20 Oct 2006 | by by Daniel Farey-Jones
LONDON - Charity direct marketing agency DMS has appointed Tony Weller, the founding creative...Scotland and DMP. Guy Harris, managing director of DMS, said: "We've always been very strong in direct ... -media expertise." DMS has also promoted creatives Shaun Crawford and Helen Prince to creative directors ...
Rapier nets £14.5m PruHealth DM task
13 Oct 2006
Rapier has beaten Tequila\London to the £14.5 million PruHealth direct response advertising account following one of the most hotly contested pitches of the year.
Rapier nets £14.5m PruHealth DM task
12 Oct 2006 | by by Staff
LONDON - Rapier has beaten Tequila\London to the £14.5m PruHealth direct response advertising account following one of the most hotly contested pitches of the year.
Close-Up: Live Issue - How should Lucy Owen change Nabs?
25 Aug 2006 | by Noel Bussey
. The charity needs to keep up with the way the industry is changing and my knowledge of the DM industry ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
