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Sustainable print service targets DM firms

LONDON - DM agencies have the prospect of helping their clients run carbon-neutral campaigns after

Who should own brand strategy?

. THE DIGITAL AND DM AGENCY CREATIVE - John Williams, Creative director and joint managing partner (digital ... digital and DM agencies fit in? When was the last time you heard of one resigning business over brand ... to champion this co-operative working. It serves their best interests. Traditionally, digital and DM agencies ...

IPA Effectiveness Awards 2006: Gold Award

: TV, print, outdoor, interactive, DM, ambient, press IN A NUTSHELL: A radical shift in rewards ...

The Work: New Campaigns - UK

, education press THE LOWDOWN The Carbon Trust is using a DM campaign to encourage schools to cut ...

The Work: New campaigns - UK

with a high-value DM campaign through Publicis Dialog. The whisky company has asked one-third of its 90 ...

The Work: Private view

) has some lovely new DM. Unfortunately, I didn't get it. That's not to say I didn't understand it, I ... this time, DM didn't turn out to be as direct as all that. Please turn, if you will, to the opinions of my ...

Perspective - Effectiveness Awards mirror integration'sprogress

). It's the same for direct marketing, with a solitary shortlisted entry from a DM agency (Proximity ...

Orange kicks off £8m direct agency hunt

The company's procurement department has approached several DM agencies with a view to holding a full-scale review this autumn. Craik Jones Watson Mitchell Voelkel is the incumbent on the telecoms company's mobile direct account, while WWAV Rapp Collins handles the Orange Broadband account following ...

Orange kicks off £8m direct agency hunt

The company's procurement department has approached several DM agencies with a view to holding a full-scale review this autumn. Craik Jones Watson Mitchell Voelkel is the incumbent on the telecoms company's mobile direct account, while WWAV Rapp Collins handles the Orange Broadband account following ...

Unilever finalises global roster

. The review saw Unilever's UK digital and DM roster cut from more than 20 agencies to seven. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.