to remove filtersBritish Gas calls review of £35m DM account
23 Nov 2006 | by by James Hamilton
LONDON - British Gas has put an end to months of speculation by calling a review of its combined £35m direct marketing accounts.
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British Gas calls review of £35m DM account
24 Nov 2006 | by James Hamilton
British Gas has put an end to months of speculation by calling a review of its combined £35 million direct marketing accounts.
Marketing Direct launches digital cover competition
20 Nov 2006 | by by Staff
, in association with the Direct Marketing Association, are joining forces to mount the DM industry's first...DM agencies are being invited to design a cover wrap that can be personalised to each of Marketing ... is designed to encourage DM's best creative minds to think in terms of digital print," said Julia Cole ... ' in front of it, digital personalisation is one way forward for DM." For more information, contact Daniel ...
Proximity creates site to educate public on new mail prices
17 Aug 2006 | by by Joanne Oatts
the past few months through DM, also produced by Proximity, as well as TV, press, doordrops, radio, outdoor ...
Media: Strategy Analysis - Microsoft challenges modern myths
30 Jun 2006
- Direct marketing: E-mails on their own can be ignored or missed, so MRM created a stand-out piece of DM ... the test (more than 713 per cent over target). The DM generated an 18 per cent response and the e ...
HTW set to take Monster.com's online CRM account
19 Jun 2006 | by by Joanne Oatts
and Africa. The account also includes some offline DM work. This is separate from the business won by Arc ...
Royal Mail to review digital ad business
19 Jun 2006 | by by Claire Billings
following a three-way pitch. It already worked on the DM, which it won earlier that year from OgilvyOne ...
Apple seeks European customer relationship specialist
14 Apr 2006 | by Claire Billings
Apple is searching for a direct marketing agency to handle its DM and online customer relationship
Apple seeks European customer relationship specialist
13 Apr 2006 | by by Claire Billings
LONDON - Apple is searching for a direct marketing agency to handle its DM and online customer
E-Dialog enters DM with integrated service launch
03 Apr 2006 | by by Joe Lepper
LONDON – Email marketing specialist E-Dialog is to enter the direct mail market with the launch of an offline version of its Precision Dynamic Printing tool.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
