Campaign Annual 2007: Editorial
14 Dec 2007 | by Claire Beale, editor, Campaign
through Media, DM and Digital, to the best advertisers and campaigns, and the world's premier networks ...
, was by far the most awarded DM campaign of 2007, achieving a gold and silver at the Campaign Direct Awards ...
through Media, DM and Digital, to the best advertisers and campaigns, and the world's premier networks ...
talent around, and represented the only formidable force in the DM industry. For OgilvyOne, 2007 marked a ... and went on to bag several top accolades while pushing the boundaries of the traditional DM format. Its ... at the Campaign Direct Awards, but it also went on to ensure the UK DM industry received international recognition ...
business. (Only Rapier's capture of Lloyds TSB's £40 million consolidated DM account came close to matching ...
, there will always be brand owners who "just" want a TV ad, a guerrilla PR campaign or a piece of DM ... to the media, or the DM, the service experiences, the annual report, the employee newsletter, the logos ...
Irobot, Palm, Securecoms DM AGENCIES 1 1 Rapier 59.2 2.0 57 ...
advertising, DM and digital agencies, and so on) to ensure they help customers by showing them how to interact ...
marketing agency (I think Campaign's front page that week said something like "Frank Lowe invents DM ...
are of the green-fingered persuasion, Proximity created a gardening-themed mailer for the Golf Plus model. The DM ... is the "friend" that will take care of everything else. WAITROSE - CHRISTMAS DM PACK CREDITS Project: Waitrose Christmas DM pack Client: Nikky Gamble, assistant marketing manager, Waitrose Brief: Encourage ...
, Securecoms DM AGENCIES 1 1 Rapier 59.2 2.0 57.2 5 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.