14 Dec 2007
, was by far the most awarded DM campaign of 2007,
achieving a gold and silver at the Campaign Direct Awards ...
14 Dec 2007
talent around, and represented the only formidable
force in the DM industry. For OgilvyOne, 2007 marked a ...
and went on to bag several top accolades while pushing the
boundaries of the traditional DM format. Its ...
at the Campaign Direct Awards, but it also went on to ensure the UK DM
industry received international recognition ...
14 Dec 2007
| by John Tylee
business. (Only Rapier's
capture of Lloyds TSB's £40 million consolidated DM account came
close to matching ...
07 Dec 2007
Time Warner's AOL has called a review of its direct marketing account. The account involves marketing for the portal side of the business, which was separated from the UK and European ISP and broadband business after Time Warner sold it to Carphone Warehouse in October 2006.
07 Dec 2007
Irobot, Palm, Securecoms
DM AGENCIES
1 1 Rapier 59.2 2.0 57 ...
30 Nov 2007
Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs. The integrated agency will create direct and e-mail activity and point-of-sale material. The appointment does not affect Land Rover's UK relationship with Wunderman.
30 Nov 2007
are
of the green-fingered persuasion, Proximity created a gardening-themed
mailer for the Golf Plus model. The DM ...
is the "friend" that will take care of everything else.
WAITROSE - CHRISTMAS DM PACK
CREDITS
Project: Waitrose Christmas DM pack
Client: Nikky Gamble, assistant marketing manager, Waitrose
Brief: Encourage ...
30 Nov 2007
, Securecoms
DM AGENCIES
1 1 Rapier 59.2 2.0 57.2 5 ...
28 Nov 2007
| by Jane Bainbridge
)
DM Online Outdoor Press TV
1 BSkyB 24,749,323 16,106,008 19 ...
23 Nov 2007
| by Kunal Dutta
The Red Brick Road is to launch a direct and digital agency in January, and has poached staff from CHI & Partners and Proximity to lead it.