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, was by far the most awarded DM campaign of 2007, achieving a gold and silver at the Campaign Direct Awards ...
Time Warner's AOL has called a review of its direct marketing account. The account involves marketing for the portal side of the business, which was separated from the UK and European ISP and broadband business after Time Warner sold it to Carphone Warehouse in October 2006.
marketing activity and media spend across radio, outdoor and DM. ...
Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency to handle its £2 million direct marketing business.
First Choice has appointed WDMP to its direct marketing account after a pitch against an undisclosed agency. WDMP, which will now work on a campaign to increase bookings in the run-up to Christmas and the New Year, already worked for Thomson, which merged with First Choice via its parent company TUI...
marketing activity and media spend across radio, outdoor and DM. ...
LONDON - Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency to handle its £2 million direct marketing business.
The cider brand Bulmers is looking for an agency to handle its £2 million experiential and sales promotion account. The review is being handled by Creative Brief, with a decision expected by the end of the year.
Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs. The integrated agency will create direct and e-mail activity and point-of-sale material. The appointment does not affect Land Rover's UK relationship with Wunderman.
Norwich Union has finalised its roster of direct marketing agencies, having added WDMP and Hicklin Slade & Partners to work on the Norwich Union Direct and Norwich Union Life brands respectively.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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