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Getting the best from budgets in belt-tightening 2008

to maximise return on investment from their DM campaigns. Fortunately, innovative developments in direct media ... , year-on-year growth of 41%. And it s clear that DM and online together make a powerful combination ... eliciting a response from as many people as possible. The sector is trying harder than ever to establish DM ...

Bureaux report 60% upturn in suppression usage

Movers. Karen Webster, product director at Mortascreen, said: It hasn t been an easy time for the DM ...

Talk of the site: iPhones, fighting fisherman and brands saving the environment

rag to the DM bull, Hugh Bessant: Why not? Because it promotes shrinking our own universe. I don ... , but making the DM industry promote it is like making turkeys vote for Christmas. Richard held his ground ...

Virgin Holidays targets the recently returned in DM push

LONDON - Virgin Holidays is targeting members of its loyalty club who have recently returned from trips in a new campaign created by Kitcatt Nohr Alexander Shaw.

Story creates debut mailer for Scotch Whisky Society

time we ve used DM to promote membership recruitment. Story has a tremendous reputation within ...

Talk of the site: dead ants, Postman Pat and Olympics

in DM would surely affect the Royal Mail as you pointed out, it may just mean a scaling back ... redundancies Alex. If DM reduced significantly, daily collections and deliveries would be under threat ... that DM brings. Waste aside, the modern consumer must come to accept that if they want to watch TV ...

OgilvyOne bolsters creative with Wunderman's Williams

strong background in digital as well as offline DM he will be a real asset to this agency. Last month ...

Intimis rolls out personalised DM campaigns

LONDON - Direct marketing provider Intimis is rolling out a system that allows firms to better track how potential customers respond to their campaigns.

Publicis Modem and Dialog talent join forces

in May this year. The group bought US and London-based digital and DM firm Digitas for $1.3bn in December ...

Global DM industry still lags in embracing digital

channels on the DM market, but the results found that its proliferation is far from equal over the world ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.