to remove filtersBureaux report 60% upturn in suppression usage
06 Dec 2007 | by Alex Donohue
Movers. Karen Webster, product director at Mortascreen, said: It hasn t been an easy time for the DM ...
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Getting the best from budgets in belt-tightening 2008
21 Dec 2007
to maximise return on investment from their DM campaigns. Fortunately, innovative developments in direct media ... , year-on-year growth of 41%. And it s clear that DM and online together make a powerful combination ... eliciting a response from as many people as possible. The sector is trying harder than ever to establish DM ...
OgilvyOne bolsters creative with Wunderman's Williams
15 Oct 2007 | by Alex Donohue
strong background in digital as well as offline DM he will be a real asset to this agency. Last month ...
Publicis Modem and Dialog talent join forces
03 Oct 2007 | by Nikki Sandison
in May this year. The group bought US and London-based digital and DM firm Digitas for $1.3bn in December ...
Global DM industry still lags in embracing digital
01 Oct 2007 | by Alex Donohue
channels on the DM market, but the results found that its proliferation is far from equal over the world ...
Coupon industry drops mailing levels but redemption increases
05 Sep 2007 | by Alex Donohue
in fourth. Ming Blackburn, marketing manager at Valassis, said: Since this drop in DM s market share ...
StrawberryFrog opens Brazil office with Peralta
31 Aug 2007 | by Nikki Sandison
of an agency called Africa and has also been creative lead experience at Talent, DM9 and W/Brazil. Peralta ...
WWAV Edinburgh appoints three managing partners
21 Aug 2007 | by Nikki Sandison
Scotland s DM dream team with a collection of skills and experience that collectively deliver clients a ...
Royal Mail champions integrated approach
16 Aug 2007 | by Victoria Frost
sales and loyalty. Another compelling argument for the use of combined online and DM comes from Royal Mail s discovery that over half of those surveyed believe that DM gives a better impression of a ...
TDA recruits new business chief
09 Aug 2007 | by Ben Bold
s recruitment last month of Simon Kershaw, the former co-founder of closed DM agency Keevil Barton Kershaw ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
