to remove filtersLand Rover hires Wunderman to UK DM account
12 Sep 2007 | by Ed Kemp
LONDON - Land Rover has hired Wunderman to its direct marketing account following a pitch process.
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Kia launches global DM review
20 Sep 2007 | by Kate Nettleton
LONDON - Kia has kicked off a review of its global direct marketing account.
Proximity London launches plain speaking campaign for VW
04 Jul 2007 | by Joe Lepper
. The DM campaign follows TV work created by DDB London which featured therapists made to endure ...
Saga and AA to consolidate media within months
25 Jun 2007 | by Daniel Farey-Jones
spend of 32m has historically been concentrated above-the-line, with 5m going on DM. It works with a ...
Porsche kicks off DM agency review
03 May 2007 | by Kate Nettleton
LONDON - Porsche, the luxury and sports car-maker, is hunting an agency to handle its UK direct marketing business.
Porsche seeks agency for DM brief
02 May 2007 | by Kate Nettleton
LONDON -- Porsche, the German luxury car brand, is on the hunt for an agency to handle its UK direct marketing business.
BP hunts agency to push green credentials
04 Apr 2007 | by Kate Nettleton
The decision poses a threat to Ogilvy s eight-year grip on the consolidated business. The pitch, for BP s social responsibility DM business, is being overseen by the Haystack Group. BP centralised its global creative and media into WPP s Ogilvy Mather and MindShare in 1999, DM was added, to OgilvyOne ...
Claydon Heeley and AMV win Smart task
09 Mar 2007 | by Kate Nettleton
Farm, which has held the 1.5 million creative account for three years, lost the brief to AMV without a pitch. The 5 million DM account, which has been with Rapier since 2003, also went to Claydon Heeley without a pitch. The Smart car brand, which launched as a joint venture between Mercedes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
